Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. PLG, short for product-led growth, has been the talk of the (tech) town for a few years now.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like any strategy, PLG is not one-size-fits-all. Companies like Slack, Survey Monkey and ...

One of the hottest trends in the startup ecosystem is product-led growth (PLG). The PLG approach to introducing a solution to the market is focused on the end-user. Initially, many B2B founders viewed ...

Tracking the growth and frequency of open source startups has been a long-running project at TechCrunch. This column joined the fun in the last few years, noting what seemed to be a rising wave of ...

What Is A Hybrid SaaS Sales Model? Over the years, the world of SaaS sales was ruled by the product-led growth model (PLG), as B2B technology customers sought a hands-off, self-serve experience. This ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Should SaaS companies contact as many of their users as they can in hopes of converting them from free to paid? Best-in-class companies don’t, a new survey-based report found. According to OpenView’s ...

There’s no such thing as being only sales-driven or product-led; many companies fall somewhere in between. That’s where the product-led funnel comes into play. Many people believe your company must ...