The sound of a fire alarm tells us to get out quickly to not get hurt, while the sight of a gas station sign can signal a ...

Feeling overwhelmed? Dr. Paul Wright highlights how awe-inspiring moments, like breathtaking views, can enhance focus and ...

Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Neuronal sequences in the medial prefrontal cortex of the brain encode critical information associated with a procedural rule. These sequences can be explored and leveraged as novel biomarkers for ...

New experiments by Christian Wood and colleagues suggest that the marmoset brain area 46 (A46) in the dorsolateral prefrontal cortex is key to a functional network that regulates positive and negative ...

Vision shapes behavior and, a new study by MIT neuroscientists finds, behavior and internal states shape vision. The research, published Nov. 25 in Neuron, finds in mice that via specific circuits, ...

New Delhi | Damage to the 'medial' region of the prefrontal cortex -- the brain region that helps with planning and achieving goals -- could make one more impulsive and likely to be influenced by ...

Much criminal behavior derives from logical, if not laudable, sources. A wonderful example of this was seen in the old Bob Newhart television show. Newhart, playing a clinical psychologist, leans ...