Born roughly between 2010 and 2025, Gen Alpha is the first generation to grow up entirely within the digital age. While previous generations witnessed the rise of technology, Gen Alpha is immersed in ...
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Wellness-loving Gen Z are bigger than previous generations amid fears they risk being 'left behind'
Health-conscious Gen Z are far bigger than previous generation despite their fondness for wellness, figures have revealed. Often referred to as Generation Sensible for their focus on healthy living ...
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