Get ready for more ads. It's not your imagination — you're likely seeing more ads these days. “Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative ...

Remember when the promise of streaming was an ad-free experience? It seems we’re asking that question a lot these days, as the characteristics that made streaming unique erode away little by little ...

The number of Netflix subscribers on the streamer’s ad-supported tier has grown by 14% on a year, but Prime Video remains way ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

You're not imagining things: It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon's streaming service has essentially doubled in recent months, from two and a half ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

Prime Video has become a big player in the streaming market right now, largely thanks to its three most expensive shows.