Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop.

The results are meaningful and measurable. illumin’s ecosystem extends audience reach up to 50%, 40% lift in Connected TV performance, and 25% lower retargeting costs, resulting in clear incremental ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

Chinese travellers are back on the move and bringing with them a growing demand for cultural experiences, wellness retreats, and adventure holidays. According to a recent travel survey, 73% of ...

PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system, according to a press release. Advertisers using ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the world’s top companies to protect their data. As the company continued to scale, it needed to expand ...