Prospect theory has emerged as a pivotal framework in understanding travel choice behaviour under uncertainty, offering a nuanced perspective that diverges from traditional expected utility theory.

Researchers have developed 'Dynamic Prospect Theory,' which integrates the most popular model in behavioral economics -- prospect theory and a well-established model from neuroscience -- reinforcement ...

Over the past few weeks, software problems have been brought to the forefront of the public consciousness. In March, for instance, software problems left Greggs, Sainsbury's, Tesco and McDonald's ...