Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

The field of Psychology of Reasoning and Decision Making explores the cognitive processes that underlie how individuals evaluate information, form judgements, and ultimately make choices. It draws on ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...