Ikea will soon offer gamers virtual Stockholm sofas in Roblox's 'Welcome to Bloxburg' simulation game. No assembly required.

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

TD Cowen lowered the firm's price target on Roblox to $70 from $77 and kept a ‘Sell’ rating. ・Roblox in a blogpost on Tuesday ...

If you don't play Roblox, your introduction to the online virtual world might be through less-than-stellar stories in news outlets about the company's legal woes due to child safety issues. Roblox is ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...