Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

Wow Bao is once again breaking barriers with a full integration of its Hot Buns Club rewards program in the metaverse. US-based Roblox players who visit Wow Bao’s virtual experience, Dim Sum Palace, ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...

INDIANAPOLIS--(BUSINESS WIRE)--Wow Bao is once again setting the standard for innovation with its latest venture into the metaverse, partnering with Flaunt to power the first-ever integration between ...

Roblox will begin rewarding creators for persuading players to partake in and return to the metaverse gaming platform. According to the company, two new “Creator Rewards” programs, as well as new ...

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership rewards ...

Fans of Tale Wind’s animated series Turbozaurs’ can now immerse themselves in an epic virtual adventure like never before. In the Turbozaurs’ world, players will encounter all their beloved characters ...