Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

SAN MATEO, Calif. & CANNES, France--(BUSINESS WIRE)--Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox ...

Roblox's CMO details how internal and external partnerships help the global online platform take creative technology innovation to the next level.

Roblox claims that content on the gaming platform has surpassed one trillion all-time views on YouTube. That's according to ...

You might block someone on Twitter, but have you ever shut out a game? That’s what happened to us with Roblox — while we were ignoring it, Roblox has quietly become the world’s most popular game. As ...