NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today ...

Roku Director of Product Management Bill Shapiro delivers a detailed demo on how to develop a Roku channel using Roku's Direct Publisher module in Part 1 of this 2-part series. Part 2 focuses on how ...

Tired of reading countless headlines about data interoperability? Too bad, because inventory fragmentation on connected TV (CTV) is still causing seemingly unavoidable hurdles for cross-platform ...

In addition to this milestone, Roku was the first publisher partner for Harmony Direct, which streamlines the workflow for guaranteed, non-biddable TV streaming media to its purest form by removing ...