Every eCommerce team dreams of being able to accurately attribute every dollar of sales so that they can truly understand the impact of their ad campaigns. That’s why most advertisers use return on ad ...

Albertsons Media Collective has launched an incrementality measurement solution designed to highlight the impact of in-store ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...

The strategies and metrics that once defined successful advertising are becoming muddled in an increasingly streaming-driven landscape. Almost half of marketers now struggle with accurately measuring ...

Commerce media isn’t just about ads on a retailer’s website; it’s about using that retailer’s data to find people elsewhere – ...

According to Albertsons Media Collective, the incrementality solution operates at the store level and compares sales ...

At CES 2026, CMO Khurrum Malik explains why Walmart’s AI push is built for stores, shoppers and sales – not hype. From Sparky and Marty to incrementality tools and Vizio, retail media is becoming a ...

McDonald’s isn’t immune to the volatility in the restaurant industry, according to CEO Chris Kempczinski. Guests are feeling a crunch, and that hasn’t been good for a brand like the burger giant, ...