Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Third-party cookies are almost gone, and this time for real—in ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Are you a print subscriber? Activate your account. 1 day 8 hours ago By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 2 days 2 hours ago By Ewan Larkin - 2 ...

A new test shows Google's "Privacy Sandbox" ad targeting tools perform only a little worse than Chrome's browser cookies. Reading time 5 minutes In 2024, Google will ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

Android seems ready to take on iOS in another area: advertising privacy. In a blog post, Google announced that the Privacy Sandbox, a technology it revealed last year ...

To address growing privacy concerns, Google is rolling out its Privacy Sandbox initiative, an alternative to third-party cookies. This move is pivotal for internet ...

Google has announced that the first round of testing is here for its crucial Privacy Sandbox initiative. In this round of testing developers will gain access to ...

Share on Facebook (opens in a new window) Share on X (opens in a new window) Share on Reddit (opens in a new window) Share on Hacker News (opens in a new window) Share on Flipboard (opens in a new ...