Think an original short film from a brand would cost too much and have limited reach? Consider this: hospitality chain Marriott released the follow-up to its Two Bellmen original short film earlier ...

Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. There’s a new trend in town: the “when Gen-Z writes the ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

The “Let Gen Z Write Your Marketing Script” trend is being used by everyone from museums to furniture stores — and it’s bringing in the views. The videos show a person of a certain age using Gen Z ...

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. A content marketing strategy is a data-driven plan to ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. In a world where people pay money just to escape ...