Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 billion, per an earnings statement from parent Alphabet, a sign that appetites for premium formats like video are on the rebound.

If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many can ...