Across industries, brands have learned that consumers expect a customized mobile experience that is different from traditional desktop browsing. Simultaneously, brands see increased revenue from ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For larger websites, the days of one-experience-fits-all-visitors are ...

We are deep in the GenAI hype era, so it’s easy to forget about that other kind of AI – the optimization kind. Remember when personalization was THE red-hot AI? It wasn’t that long ago. While it has ...

Personalized experiences are predetermined based on data about a user – i.e., because they’ve performed an action in the past something changes about the experience in the present. They differ from ...

Tech companies believed they could understand who we are and what we want based on our online behavior. Amazon’s personalization engine recommended goods related to those we’d bought; Netflix’s ...

To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Imagine a world where ever person who interacted with a Web site had a different experience. An experience that was closely tailored to their interests. An experience that minimized the amount of time ...