Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snap has announced its fifth-generation Spectacles, featuring augmented reality capabilities. The new glasses feature a chunky design compared to the brand’s non-AR glasses. The fifth-generation ...

Furthering its investment in sports coverage, Snapchat is introducing new in-app elements to harness the excitement around the 2024 Paris Olympic and Paralympic Games. Fans can expect new augmented ...

Snapchat’s creator has a new version of its glasses, and a vision for more approachable augmented reality. But it’s still a preview, not a full-blown consumer product. And then there’s the augmented ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...