Leave it to Lego, the legacy toy brand known for its plastic bricks and a penchant for new technology, to blend physical and digital retail in a creative way — by establishing an apparel pop-up ...

Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Snapchat co-founder Evan Spiegel has teased the possibility of being able to try on clothes virtually on television. The video-sharing platform's AR software, Camera Kit, is already being used by ...

Augmented Reality (AR) is becoming more of a thing in our daily lives. While we’re far from being able to edit full business documents and watch movies with only a special pair of glasses, we’re ...

Levi's released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to sister publication Mobile Marketer. Users ...