Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat ...

At last week’s Mobile Marketing Association SM2 Summit, much of the discussion centered on the elements of great marketing campaigns. As exemplified by the winners of the annual Smarties Awards, ...

Underscoring the complicated relationship between the tech world and traditional entertainment, Snapchat has done a course correction on its original content strategy, opting to shut down its Snap ...

In 2023, the company introduced My AI, a generative chatbot powered by OpenAI that was pinned by default to the top of users' chat feeds. The assumption was that adopting cutting-edge AI technology ...