With social media platforms serving as soapboxes for politicians, campaigns and voters alike, pollsters may be able to better predict election results by tracking the buzz around each candidate on ...

Stacie Hajduk, Chief Marketing Officer, GOODLES, shares her take on using bold new tactics to outweird the competition, building social buzz, and the online vs in-store shopping debate. Do you prefer ...

There was a time when major sporting events were all about the athletes. Now, some of the biggest viral moments happen in the luxury suites, on celebrity row or during a quick camera cutaway between ...

Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media engagement among the advertisers in Sunday's game, according to ...