Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Bottom Line: Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price. Traditionally, CEO strategy presentations are derided as little more than ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Before you jump onstage or in front of the room to deliver an important keynote or presentation, do you experience physical or emotional symptoms like nausea, sweaty palms, anxiety, or feelings of ...