Anchor text is the visible, clickable text in a hyperlink. It is what allows users to navigate from one webpage to another. Regarding SEO, anchor text is important because it can help search engines ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

I read a post by Bill Slawski about an enhancement to anchor text for inbound links. Instead of using the anchor text itself, it uses surrounding text. The implications if it’s in use are tremendous.

Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...