The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...

Who doesn’t want more leads for their business? Marketing is all about connecting people with your product. But given there are so many different marketing techniques, you might be wondering whether ...

Traditional advertising is in decline, being overtaken by a rise in promotional methods that are quicker to execute, cheaper to distribute, and more credible among potential customers, according to ...

Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...