A travel insurance supplier has been sanctioned by the advertising watchdog for misleading customers by claiming ‘no age limit’ on policies. A Staysure TV advert was banned by the Advertising ...

It’s no secret the travel category has been a laggard in recovering from last year’s pandemic-induced ad recession. And while the pandemic still rages in different parts of the country and the world, ...

Travel Ad Network said Oct. 10 that it signed a deal to become exclusive sales representative for RandMcNally.com, the fourth-largest mapping and driving directions Web site. The New York-based ...

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Such a rapid bounce back would ensure that travel ad spend will grow up to six times faster than the ad market as a whole over the period, finally hitting the heady heights of its pre-pandemic ...

Marriott International is launching its first wave of ads from a major marketing overhaul that began a year ago when it hired the agency Wieden+Kennedy New York to reimagine its advertising for its ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 44 min ago By Bradley Johnson - 2 hours 55 min ago By Gillian Follett - 3 hours 23 min ago By Parker Herren - 3 hours 48 min ...

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels. Travel marketers are ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership ...