December 4, 2025 — The frontend has long stopped being just a “wrapper” for the backend. It now performs full-fledged business functions, directly affecting conversion, user engagement, and retention.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun As AI ...

What makes a user interface truly remarkable? Is it the sleek design, the seamless functionality, or the way it intuitively guides users without them even realizing it? The truth is, it’s all of these ...

What if designing a professional-grade user interface was as simple as describing it in plain language? With the launch of Google Stitch, that bold vision is now a reality. Announced at the Google I/O ...

User interface design expert Billy Hollis is annoyed when he spots even tiny application tweaks that could improve the intuitive experience for users. He finds them everywhere, even in our favorite ...