In the study of why and how animals look the way they do, color is king—at least, the range of color humans can see. A University of Michigan study has examined a color range that humans can't see and ...

While there already are organic materials that change color in response to ultraviolet radiation exposure, those color-changes involve reorganization of the material's molecular structure, so it can ...

Comparing our vision with that of birds, well, at least we can claim opposable thumbs. Birds see a vastly different world than we do. They see more detail. They see more colors, by a factor of 10.

Japanese baseball equipment maker SSK reveals a color-changing bat series that uses new paint to change bat color based on sunlight. Over a year in research and development, the UV Series ...

Economy-minded consumers who want protection from the sun's harmful ultraviolet rays -- but rather not pay premium prices for sun-protective clothing -- should think blue and red, rather than yellow.

Mantis shrimp, often brightly colored and fiercely aggressive sea creatures with outsized strength, use both the ultraviolet reflectance of their color spots and chemical cues when fighting over ...