LONDON--(BUSINESS WIRE)--A leading marketing analytics solutions provider, Quantzig, has announced the completion of their latest marketing mix modeling report for a dietary fiber foods supplier. The ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

LONDON--(BUSINESS WIRE)--Identifying high-value customers and allocating marketing spend is challenging, and involves many variables. Marketing mix modeling uses analytics to determine an optimal ...

Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...

About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...