Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Visual communication has become a leadership advantage, helping executives cut through noise, by turning complex ideas into clarity across today’s workplace.

Every day, companies, products and media are competing for consumer's attention. We give it away constantly, often without realizing it. While attention is intangible and difficult to quantify, once ...

Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients. The following tips on crafting visual strategies are ...

A strong presentation bridges the gap between a creative’s vision and a client’s perception. And, the right presentation can mean the difference between a client’s buy-in and the outright dismissal of ...

PowerPoint has been around since the mid-1980s and has helped business professionals sell their products and woo clients. Over the course of the past 20 or so years, other visual presentation software ...