Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart Inc. is expanding its presence in the metaverse by encouraging Walmart shoppers to build an online community there. The Bentonville-based retailer said Tuesday that Walmart Discovered, its new ...

Walmart is introducing two new immersive experiences on Roblox, designed to provide the company with info about young metaverse fans. Called Walmart Land and Universe of Play, it's a blend of games, ...

Attention Walmart WMT shoppers: the company is looking to clean up big in the metaverse. Like so many other companies, the world's largest retailer is making its move into the metaverse, a virtual ...

Walmart (NYSE:WMT) is an old-fashioned store where cash and credit are king - right? Not necessarily, as the times are changing, and an investment in Walmart could actually benefit from the rise of ...

Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart ...

In the future, Walmart may be embracing the metaverse with open arms. On December 30, the multinational retail corporation filed a series of trademark applications to establish its own cryptocurrency ...