“According to many publishers, ad agencies consistently produce oversized, tracking-laden digital ad files and often deliver them at the last minute without enough time for publishers to push back.

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

— -- You see them on just about every website. They lurk at the side or the top of the page. Some are static, others blink, flash, even float across your monitor ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Apple is hoping to make it a true web standard and has submitted a proposal through the World Wide Web Consortium's Web Platform Incubator Community Group. Advertisers might not be happy with the ...

Like many recent visitors to The New York Times' Web site, Mike Brittain was surprised to find an extra browser window loitering on his PC after he took his daily dose of news. The window, which held ...

If you’ve decided once and for all that you can’t stand another video pre-roll commercial, then it’s time to install an ad blocker. But which one? Don’t worry. We picked out the best ad blockers for ...

You might see fewer ads on the web from now on. But you probably won't. On Thursday, Google Chrome, the most popular browser by a wide margin, began rolling out a ...