Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

It is just a new, additional means of tracking users." In a July support document, Mozilla described PPA as a "non-invasive alternative to cross-site tracking," designed to help advertisers assess the ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...