Apple has struggled to find its footing in the world of generative AI so far, but the company isn’t giving up on becoming a true competitor in the industry anytime soon. To that point, signs of an ...

Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often ...

The Apple Support app could soon gain a ChatGPT-style AI assistant, which could be powered by Apple Intelligenceor third-party AI, as a new report claims there's evidence of the feature in Apple code.

Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant ...