Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...

Data warehouse systems have been at the center of many big data initiatives going as far back as the 1980s. Today companies from leading cloud hyperscalers such as Amazon Web Services (Redshift) and ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...