Pennsylvania-based Crayola will retire a color from its famous 24-count crayon box. The company says it will retire one of the colors in a ceremony on March 31, which is National Crayon Day in the ...
US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...
WASHINGTON — General Mills, Inc.’s effort to trademark the yellow background color of its Cheerios cereal boxes has been denied. In a ruling issued Aug. 22, the Trademark Trial and Appeal Board of the ...