“YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network.” We’ve been hearing this cliché for a long time from Google (GOOG). YouTube certainly keeps becoming more important ...
YouTube, Google’s (GOOG) (GOOGL) unique selling proposition (or USP), has implemented a new feature to drive revenue from video content. According to a recent post from the Wall Street Journal, Google ...
Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...
Ads are a big part of Google and also YouTube’s business model. As far as Alphabet goes, nearly 95% of their revenue is made through ads. So it’s not a huge surprise to see that YouTube is working on ...
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube’s TrueView inventory allows consumers to skip ads they ...
YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For ...
This announcement came after Google’s announcement of a TrueView ad product, which allows brands to target consumers with direct response-style videos that appear on YouTube after searching for ...
YouTube is starting to measure the offline sales lift for consumers exposed to its viewable video ad format TrueView. Through a tool called DLX ROI Sales Lift for YouTube, developed in partnership ...
SMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback