For decades, marketing budgets were based on historic precedent. The formula was simple: Take last year’s spend, and add a modest bump for inflation or anticipated growth. But as economic volatility ...

Have you ever wondered how to make a zero based budget? If you’re ready to start budgeting and get your finances organized, a ...

Pete Pyhrr’s concept of zero-based budgeting was adopted by his company, Texas Instruments, at the time of its inception in the early 1970s, and soon after by Jimmy Carter while he was governor of ...