Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, actionable insights.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...

It’s commonly said that the great thing about standards is that there are so many of them. Of course, that’s talking about competing standards. But there’s another kind of standard that you want a lot ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...