Did the word “moist” ever do anything to you? This adjective often found on cake boxes and in sex goof memes is treated like a villain. We cringe when we see it, we cringe when we hear it, and we ...

Whenever people hear the word "moist," it's amazing how one word can paint such a disgusting picture in their minds. You want baked goods or dewy flowers to be moist, for example, but you don't ...

If you loathe the word 'moist,' you're not alone. There are many other humans squealing in disgust. It's no secret that many English speakers share an aversion to the word 'moist', for mysterious ...

Researchers from Oberlin College and Trinity University published a study called "An Exploratory Investigation of Word Aversion" or what we like to call: "Why Certain Words Make Us Want to Vomit and ...

Why do some words give people the heebie-jeebies? A new study looks at words commonly perceived as disgusting, using the widely reviled "moist" as a test case. CNET editor Gael Fashingbauer Cooper, a ...

Psychological surveys about the phenomenon have bubbled up every year or so, and are most prominently conducted by Paul Thibodeau, a psychology professor at Ohio's Oberlin College. This year's study, ...

Do you cringe whenever you hear the word “moist?” There’s a reason — scientists trying to understand why some people are “categorically averse” to the word say it could be as simple as the way the ...