Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

Branding and positioning are two important marketing terms. But while they are related to each other, they have very distinct meanings important for business leaders to understand. Even the smallest ...

Positioning analysis is a process of analyzing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...