Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says makes it easier for brands to reach TV audiences on the go.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...

Through partnerships with Amazon DSP, Google's Display & Video 360, The Trade Desk and Yahoo DSP, Paramount will offer private marketplace, biddable ad inventory for UFC's full slate of Numbered ...