Journal of Marketing Theory and Practice, Vol. 4, No. 4 (Fall, 1996), pp. 72-82 (11 pages) Since the release of SERVQUAL and its findings, much has been written on service quality. In this study, we ...
A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality The hospitality industry is rapidly evolving through digital transformation, giving rise to hybrid ...
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