Hey, and welcome to the 10th edition (!) of AdExchanger’s connected TV roundup. This week, I’m continuing my binge through the plethora of AVOD streaming services that will each be vying for ad ...
Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by ...
CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...
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