TV Tech

IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...
NewscastStudio

IAB Tech Lab defines six core ad formats in new CTV portfolio

The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats ...
TV Tech

IAB Tech Lab Releases Deals API

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for ...
The Desk on MSN

IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance

December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic ...

IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to Programmatic CTV

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
abc27

IAB Tech Lab Announces Agentic RTB Framework (ARTF) v1.0 for Public Comment

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public ...