University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...

This could be controversial, but firms who require a CIA-level dossier on the client’s project and/or budget before they even are allowed to speak to someone on the phone seems backward to me. I ...

Patient intake, and the associated manual tasks that come upfront before a medical visit, represents a key component of a health system's operational efficiency and clinical quality. As a result, some ...

Business owners who invest heavily in marketing and advertising are obsessed with ROI, and rightfully so. If your marketing agency isn’t as diligent in reporting campaign results as you are in ...