PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

The management process of public relations involves; stakeholder or audience mapping, engagement and management, community relations management, media relations management, employee communications ...

PR builds brand awareness and credibility for startup growth. Thought leadership PR establishes trust with customers and investors. Strategic media coverage enhances reputation and attracts business ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...