As retailers chase media dollars, are they losing sight of what made them successful in the first place? In episode four of ...

After two years of ‘tick-box varnish’, a spoof Instagram ad for a doll that doesn’t exist suggests Nike might finally be ...

Brands talking about social purpose should expect Yadira Harrison to ask for evidence. “Show the receipts,” said Harrison, co ...

With intent-driven predictive modeling, every ad opportunity can be evaluated against the interests and motivations reflected ...

Larry Weber, the public relations veteran and author, is working on a book about a problem at the heart of his optimism about ...

Why tech giants are using cute mascots to market powerful AI—and what it reveals about adoption, identity and trust in ...

That thinking sits behind this week’s news. Marketbridge has acquired Channel99, bringing Golec’s measurement technology ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Brands know their best customers, but that knowledge often disappears the moment they walk into a store. Heather Dettmann, ...

Instead, Ogilvy wrote films around two ideas inspired by behavioral science, clarity and restraint, and named each film after one. In ‘Restraint,’ the climber is so fixed on the summit he misses the ...

New research from Best Buy Ads and Circana reveals a powerful retail media halo effect, challenging how brands measure advertising success.

A deep dive into what The Celebrity Traitors teaches marketers about choosing the right talent and connecting with audiences ...