Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Google has so many products that it can be near-impossible to keep track. And yet, the company has rarely created desktop apps to go with those services. There are a handful, like Drive and Quick ...

Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change. So if you want to know who made a ...

A common use case in generative AI is developing an agent, which is a system users interact with in plain language to accomplish a given task. Creating AI agents can require a lot of heavy lifting, ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Google just held its big I/O developer shindig and product announcement event today in California. As it has for the past couple years, Google continued to go all in on AI. In an I/O keynote address, ...

I go step by step to show how I set up a Google Business Profile so my business shows up in Google search and on Google Maps. This helps me get found by more customers online. I show how to create a ...

Tired of overpaying for flights? I’ve been there - and that’s why I started digging into Google Flights to find smarter ways to book. In this first part of my tutorial, I break down the tools and ...

Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing to provide promised discounts and charged for clicks on ads outside the ...

The long-running lawsuit accused Google of charging for ads outside the location chosen by the advertiser. The long-running lawsuit accused Google of charging for ads outside the location chosen by ...

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations. Google concluded a 14-year legal ...