The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Audience segmentation is the strategic marketing process of dividing a broad target market into smaller, more manageable subgroups based on shared characteristics. This includes four primary types: ...

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...

Account-based marketing (ABM) has been proven to be one of the best ways to succeed in the B2B marketplace. Yet, several misconceptions about ABM within the B2B market only limit growth. These ...