14 Types of Logos and How to Use Them For Your Brand
14 Types of Logos and How to Use Them For Your Brand
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There are 4 variations of your logo that you need for marketing. The first is your main logo. It typically will have the full company name and a sub-mark that symbolizes the company. The 2nd is a variation. Your logo may not always work with all color schemes. For example, you may want to use a different logo for a white background versus a black background. The 3rd is a simplified version. There will be times when you don’t have enough space and you need a logo that fits in condensed areas. And
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So, how many logos does your business need? 🤔 At least three, with other alternatives if possible. The primary logo ➡️ The key face of your business ➡️ Should be legible, to the point, and speak for your brand ➡️ This is how people will recognize and remember it The secondary logo ➡️ If your primary logo is stacked, your secondary logo will be horizontal ➡️ Often the opposite to a primary logo ➡️ Designed to suit spaces where your primary logo doesn’t fit correctly The brandmark logo ➡️ Your pr
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